TSG®

Naming, brand identity and visual language for The StudyGround®, a new formative project that proposes an educational model based on 'costudying©', an alternative method that promotes a different way of teaching and a much closer and more symbiotic 'teacher-student' relationship.

For the naming we wanted to bring the idea of the playground as the place where students learn indeed (rather than in classroom). For the brand, we chose a playful color palette, simple but flexible layouts and a dynamic language based on geometric shapes that, as learning, are in continuous movement.
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